Senior Sales Consultant
Doug Brady HiFi
Employment Type: Full-time
Salary: £36,000–£38,000 OTE
Location: Warrington, Cheshire
About Doug Brady Hi-Fi
Doug Brady HiFi is one of the UK’s longest-standing independent Hi-Fi retailers, with over 60 years of experience and a reputation for working with some of the biggest names in the industry.
About the Role
The Senior Sales Consultant will take ownership of customer relationships and larger sales opportunities, while contributing to the wider success of the showroom.
We are looking for an enthusiastic and driven Senior Sales Consultant with a genuine passion for music, Hi-Fi and technology. You will provide knowledgeable, impartial advice, helping customers navigate the world of Hi-Fi with confidence.
The role will involve sales across multiple channels, product demonstrations, customer enquiries, events and installations. As a small independent business, every team member has a voice and plays an important role in our growth and direction.
Previous sales experience and weekend availability are essential.
Key Responsibilities
Customer Service & Sales
- Welcome customers and provide knowledgeable, friendly and personalised advice.
- Respond to enquiries via email, phone, live chat and in-store.
- Understand customer requirements and recommend suitable products and solutions.
- Conduct product demonstrations and prepare quotations.
- Build strong customer relationships and identify appropriate sales opportunities.
- Process sales, refunds and payments using POS systems.
- Provide excellent after-sales support.
Stock & Store Management
- Receive, unpack and organise deliveries.
- Replenish stock and maintain accurate inventory records.
- Carry out regular stock checks and inventory counts.
- Maintain a clean, organised and welcoming showroom.
- Maintain product displays to a high visual standard.
Events & Installations
- Assist with in-store events, demonstrations and customer experiences.
- Support product installations and customer projects where required.
Skills & Qualifications
- Previous sales experience, ideally within retail, technology, consumer electronics or a related industry.
- Excellent written and verbal communication skills.
- Genuine passion for music, Hi-Fi, audio equipment and technology.
- Strong customer service skills and the ability to build rapport with customers.
- A confident and consultative approach to sales, with the ability to identify customer needs and opportunities.
- Strong organisational and multitasking skills.
- Comfortable learning and using POS, IT and digital systems.
- Able to work effectively as part of a team in a fast-paced environment.
- Full UK driving licence.
- Weekend work is required.
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Sales Manager
Doug Brady HiFi
Employment Type: Full-time
Salary:
Location: Warrington, Cheshire
About Doug Brady Hi-Fi
Doug Brady HiFi is one of the UK’s longest-standing independent Hi-Fi retailers, with over 60 years of experience and a reputation for working with some of the biggest names in the industry.
About the Role
As Sales Manager, you’ll play a key leadership role within the store, taking ownership of sales performance, team development and the continued growth of the business.
Working closely with senior management, you’ll lead by example, using your sales experience and commercial understanding to develop the team, drive sales and maximise commercial opportunities.
You’ll identify new sales opportunities, build strong customer relationships and ensure the store consistently delivers a high standard of presentation, service and customer experience. You’ll also coach colleagues, helping develop their product knowledge and sales skills.
You’ll build strong relationships with manufacturers and distributors, keeping up to date with products, trends and opportunities that can help drive the business forward.
This is an opportunity for an experienced sales professional who wants to take ownership, lead a team and play an important role in the future growth of an established independent Hi-Fi business.
Key Responsibilities
Sales & Team Leadership
- Set and monitor individual and team sales targets.
- Lead, coach and develop the sales team to improve performance.
- Conduct regular one-to-ones and performance reviews.
- Manage staff rotas and ensure appropriate showroom coverage.
- Monitor KPIs including sales, conversion, average transaction value and margin.
- Identify underperformance and agree appropriate improvement actions.
- Ensure consistent sales processes and standards across the team.
- Lead by example and support colleagues with product knowledge and sales development.
Customer & Commercial
- Build and maintain strong, long-term customer relationships.
- Identify and develop new sales opportunities.
- Lead the sales process from enquiry through to completion and after-sales.
- Handle complex sales and escalated customer enquiries or complaints.
- Work with senior management on sales strategy, promotions and commercial opportunities.
- Analyse sales performance and provide reports and recommendations to senior management.
- Develop strong relationships with manufacturers, suppliers and distributors.
Stock & Store Management
- Take ownership of stock management, ensuring accurate stock levels and availability.
- Work with manufacturers and distributors to manage orders, deliveries and stock requirements.
- Identify and address stock issues, minimising shortages and unnecessary stockholding.
- Perform regular stock checks and maintain accurate inventory records.
- Maintain excellent showroom standards and ensure products are presented effectively.
- Ensure the store consistently delivers a professional and high-quality customer experience.
Events & Installations
- Plan and run in-store events, demonstrations and customer experiences.
- Support product installations and customer projects where required.
Skills & Qualifications
- Previous experience in a sales management, retail management or senior sales role.
- Proven experience of leading, motivating and developing a sales team.
- Strong commercial awareness and the ability to identify and develop sales opportunities.
- Excellent customer service and relationship-building skills.
- A genuine passion for music, Hi-Fi, audio equipment and technology, with a willingness to learn about new products.
- A confident and consultative approach to sales, with the ability to identify customer needs and recommend suitable solutions.
- Excellent communication, organisation and time-management skills.
- Experience working with manufacturers, suppliers and distributors.
- A proactive, hands-on approach with the confidence to take ownership and lead by example.
- Comfortable learning and using POS, IT and digital systems.
- Able to work effectively as part of a team in a fast-paced environment.
- Full UK driving licence.
- Weekend work is required.
Desirable
- Experience managing stock purchasing, forecasting or replenishment.
- Experience working with trade customers, manufacturers or distributors.
- A recognised qualification in sales, retail management, business or a related field.
- Previous experience within the Hi-Fi, audio, consumer electronics or specialist retail industry.