Sales Consultant
Doug Brady HiFi
Employment Type: Full-time
Salary: £28,000–£31,000 OTE
Location: Warrington, Cheshire
About Doug Brady HiFi
Doug Brady HiFi is one of the UK's longest-standing independent Hi-Fi retailers, with over 60 years of experience and a reputation for working with some of the biggest and most respected names in the industry.
We pride ourselves on delivering exceptional customer experiences, expert advice and carefully selected audio products to music lovers and Hi-Fi enthusiasts.
About the Role
We are looking for an ambitious and motivated Sales Consultant who is keen to build a career in the Hi-Fi industry.
Whether you're looking to take the next step in your sales career or move into a new industry, this is an excellent opportunity to develop your sales and commercial skills within an established independent business.
You'll have a genuine interest in music, technology and audio equipment, enjoy working with people and be motivated by delivering great customer experiences and achieving sales results.
Hi-Fi experience is beneficial, but you'll receive comprehensive product training, ongoing coaching and support from experienced sales professionals to help you build the knowledge and confidence needed to succeed.
Working across our showroom and digital sales channels, you'll engage with new and existing customers, understand their requirements, recommend suitable products, conduct demonstrations and identify opportunities to generate new business.
Initially, you'll work alongside experienced members of the sales team, learning how to manage customer enquiries and sales opportunities from initial contact through to completion.
As a small independent business, every team member has an important role to play. You'll have the opportunity to contribute ideas, take responsibility and grow with the business, with genuine opportunities for future career progression.
Previous sales experience and weekend availability are essential.
Key Responsibilities
Customer Service & Sales
- Engage with new and existing customers by phone, email and online channels.
- Understand customer requirements and recommend appropriate products and solutions.
- Manage customer enquiries, follow up sales opportunities and develop the skills to convert prospective customers into sales, with support from the wider sales team.
- Build positive, professional and lasting customer relationships.
- Identify opportunities to generate new business and develop additional sales.
- Conduct product demonstrations and prepare quotations.
- Provide excellent after-sales support.
- Work towards individual and team sales targets.
- Maintain accurate customer information and sales activity within the CRM.
- Participate in regular sales training and coaching sessions.
- Contribute to a positive, competitive and high-performing team environment.
Stock & Showroom Management
- Help maintain excellent showroom standards.
- Receive, handle and organise incoming stock.
- Support regular stock checks and inventory management.
- Maintain a clean, organised and welcoming showroom.
- Ensure product displays are presented to a high visual standard.
Events & Installations
- Assist with in-store events, product demonstrations and customer experiences.
- Support customer installations and projects where required.
What We're Looking For
- Ambitious and motivated, with a genuine desire to build a career in sales.
- Previous sales experience, ideally within retail, technology, consumer electronics or a related industry.
- A genuine passion for music, Hi-Fi, audio equipment and technology.
- Personable, approachable and confident with excellent communication skills.
- Target-driven and motivated by achieving results.
- A confident, consultative approach to sales, with the ability to understand customer needs and identify opportunities.
- Commercially minded, with an interest in developing business and sales skills.
- Strong customer service and relationship-building abilities.
- Well organised, proactive and able to manage multiple tasks.
- Comfortable learning and using POS, CRM, IT and digital systems.
- A positive attitude, willingness to learn and ability to take initiative.
- Able to work effectively as part of a team in a fast-paced environment.
- Full UK driving licence.
- Weekend work required.
What We Offer
- A competitive salary with realistic OTE of £28,000–£31,000.
- Colleague discount.
- Comprehensive product training and ongoing sales development.
- The opportunity to work with some of the biggest names in the Hi-Fi industry.
- Support and mentoring from experienced sales professionals.
- A varied role covering showroom sales, digital enquiries, product demonstrations and customer projects.
- The opportunity to develop commercially and build a career within one of the UK's longest-established independent Hi-Fi retailers.
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Senior Sales Consultant
Doug Brady HiFi
Employment Type: Full-time
Salary: £36,000–£38,000 OTE
Location: Warrington, Cheshire
About Doug Brady Hi-Fi
Doug Brady HiFi is one of the UK’s longest-standing independent Hi-Fi retailers, with over 60 years of experience and a reputation for working with some of the biggest names in the industry.
About the Role
The Senior Sales Consultant will take ownership of customer relationships and larger sales opportunities, while contributing to the wider success of the showroom.
We are looking for an enthusiastic and driven Senior Sales Consultant with a genuine passion for music, Hi-Fi and technology. You will provide knowledgeable, impartial advice, helping customers navigate the world of Hi-Fi with confidence.
The role will involve sales across multiple channels, product demonstrations, customer enquiries, events and installations. As a small independent business, every team member has a voice and plays an important role in our growth and direction.
Previous sales experience and weekend availability are essential.
Key Responsibilities
Customer Service & Sales
- Welcome customers and provide knowledgeable, friendly and personalised advice.
- Respond to enquiries via email, phone, live chat and in-store.
- Understand customer requirements and recommend suitable products and solutions.
- Conduct product demonstrations and prepare quotations.
- Build strong customer relationships and identify appropriate sales opportunities.
- Process sales, refunds and payments using POS systems.
- Provide excellent after-sales support.
Stock & Store Management
- Receive, unpack and organise deliveries.
- Replenish stock and maintain accurate inventory records.
- Carry out regular stock checks and inventory counts.
- Maintain a clean, organised and welcoming showroom.
- Maintain product displays to a high visual standard.
Events & Installations
- Assist with in-store events, demonstrations and customer experiences.
- Support product installations and customer projects where required.
Skills & Qualifications
- Previous sales experience, ideally within retail, technology, consumer electronics or a related industry.
- Excellent written and verbal communication skills.
- Genuine passion for music, Hi-Fi, audio equipment and technology.
- Strong customer service skills and the ability to build rapport with customers.
- A confident and consultative approach to sales, with the ability to identify customer needs and opportunities.
- Strong organisational and multitasking skills.
- Comfortable learning and using POS, IT and digital systems.
- Able to work effectively as part of a team in a fast-paced environment.
- Full UK driving licence.
- Weekend work is required.